Shop lighting

How to create the perfect atmosphere and increase sales

Why is Store Lighting So Important?

Good lighting is more than functional. It can affect how customers perceive your store and your products. From creating an inviting atmosphere to highlighting key products, lighting can make a significant difference to your business.

Benefits of efficient shop lighting:

• Creates a unique atmosphere that matches your brand.
• Highlights products and makes them more appealing.
• Increases customer stay time in the store.
• Reduces energy costs with energy-efficient LED lighting.

Well-balanced retail lighting consists of different layers, each serving a specific purpose.

1. General lighting
The basic lighting that illuminates the entire space creates a uniform brightness and ensures that customers can easily navigate the store. Ceiling lighting, such as LED panels or ceiling lamps, is ideal for this.

2. Accent lighting
Accent lighting is used to highlight specific areas or products, for example using spotlights or LED strips on shelves. This type of lighting guides customers' attention to key products and creates a more dynamic visual impression.

3. Decorative Lighting
Decorative lighting, such as pendant lights or color-changing LED strips, adds personality to your store. It is especially effective in retail stores that want to create a unique atmosphere that matches their brand.

4. Task lighting

This type of lighting ensures that specific areas such as payment stations or fitting rooms are well lit for both customers and employees.

 1. Color Rendering Index (CRI)
The color rendering index (CRI) indicates how well the light reproduces colors. A CRI of 80-90 is ideal for stores as it ensures that products are presented in their most natural and appealing light.

 2. Color temperature
Color temperature is measured in Kelvin (K) and affects the atmosphere in the store:

• Warm light (2700-3000K): Creates a cozy and inviting atmosphere.
• Neutral light (3500-4500K): Perfect for highlighting merchandise and creating a professional atmosphere.
• Cold light (5000K and above): Suitable for stores that want a modern and sharp look.

 3. Energy efficiency
LED lighting is the most energy efficient solution and can significantly reduce energy consumption. Choose fixtures with a high energy efficiency rating to save on both electricity and costs.

 4. Adjustable lighting
Consider using lighting systems with dimming or color temperature adjustment so you can adapt the light to different times of day or special events.

Store lighting can affect how customers perceive your store and your products. Here are some ways lighting can influence customer behavior:

• Increased dwell time: Proper lighting can make the store more inviting and comfortable, which makes customers stay longer.
• Strengthened purchase decision: By highlighting specific products with accent lighting, you can guide customers' attention and create increased sales.
• Improved brand perception: A well-lit store appears professional and inviting, which can improve customers' perception of your brand.

1. Create a lighting plan
Start by analyzing your store's layout and identify areas that require general, accent, or decorative lighting.

2. Choose an LED lighting solution
Invest in energy-efficient LED solutions that suit the store's needs and create the desired atmosphere.

3. Test and adjust
Before you install the lamps, test their effect in the store and make adjustments to ensure optimal placement and light distribution.

4. Consider intelligent systems
Integrate intelligent lighting systems that automatically adjust brightness based on daylight or store traffic.

If you need help making calculations, a plan and finding the right solution, contact us today.